Trends & Statistics

The internet is a rapidly changing and growing medium which constantly evolves. We find it essential to provide our clients with interesting statistics and feedback as to the current online trends.

What industry commentators are saying about the web...

  • 25% of all music sold in the US is via Apple iTunes (online).

  • “Businesses using the internet have grown 46% faster than those who haven't.”
    Source: American Business Journal

  • People now spend “13.7 hours a week on the internet compared to 13.3 spent viewing TV”
    Source: Fairfax Media, September 2008

  • “Printed directory advertising is in rapid decline... The internet and mobile devices are to today’s youth what television was to anyone older than 30.”
    Source: SmartCompany.com.au

  • “Internet usage in Australia is at 80% with 17% of people not using Internet will do so in the next 12 months.”
    Source: Fairfax Media, September 2008

  • “Your website is now more important than your store or head office frontage, and needs to be invested in accordingly. It stated that a full one third of your marketing budget should now be spent on eMarketing.”
    Source: SmartCompany.com.au, August 2008

  • “Whilst the internet is still heavily used for email and seeking general information, there has been substantial growth in shopping/paying bills, socialising/entertaining and promotion/publishing.”
    Source: Roy Morgan Research 2007

  • “In Australia and worldwide, online shopping is growing massively. Retailers that wish to stay ahead of their competition are well advised to start thinking about starting an online store today.”
    Source: Organisation for Economic Co-operation and Development (OECD)

  • “Many of the fastest-growing entrepreneurs on the Smart50 are using their websites to grow revenue, reduce costs and improve productivity.”
    Source: smartcompany.com.au, September 2008

  • “64% of people (aged 25 years and over) search for information on products, purchase online.. 3.84 million people transact through e-commerce in Australia in June 2006, ... 43% of people (aged 25 years and over) search for information on a company.”
    Source: Department of Broadband, Communications and the Digital Economy, 2006

What industry commentators are saying about search engines:

  • “93% of users worldwide use search engines to find websites,”
    Source: smartcompany.com.au, August 2008

  • “85-90% of Google users don’t look past the first page of results,”
    Source: smartcompany.com.au, August 2008

  • “There are 200 million information searches on the Google search engines daily here within Australia. More importantly, surveys have indicated that over 86% of these searches are by people that are looking to buy products and services – possibly your products and services.”
    Source: smartcompany.com.au, August 2008